No. It didn’t.
After a careful review of the long term proposition of the operation in light of its mission statement and best practices, and after a series of meetings involving various stakeholders from across the chicken population it was agreed that it would be in the best strategic interest – and in line with existing and future best practices – if the chicken, in fact, remained on the same side of the road. There was general consensus that this would be the best way to achieve all KPIs in a timely manner and maximize the utility of all the opportunities presented to the concerned – and unconcerned – parties on all sides. An excellent lunch was served at the conclusion of the final meeting in which this momentous and far reaching decision was taken. There was much jubilation and several congratulatory speeches were made.
……except that nobody told marketing. With the result that the press release proclaiming that the chicken had crossed the road went out anyway.